Nature MD – Wellness Supplement Ecommerce Shop Design
Ecommerce shop design for a wellness supplement brand specializing in science-backed, natural gut health and microbiome support products with subscription-based purchasing options.
One-time
Nature MD
E-commerce
Project Deliverables
Location
USATools & Tech Stack
Project overview
Nature MD is a wellness supplement brand focused on gut health and microbiome support through science-backed, natural formulations. The company offers a product line including GutRhythm (day/night detox system), Synbiotic 365, GutConnect (protein supplement), OralBiome 365, Enzyme 365, and Fiber 365—all designed to support digestive health, strengthen immune systems, and promote overall wellness through gut microbiome optimization.
We partnered with Nature MD to design their ecommerce shop. The project required creating a shopping experience that would educate customers about gut health while facilitating product purchases, accommodate subscription-based purchasing with multi-package options, present scientific credibility alongside approachable wellness messaging, and showcase diverse product formulations in a cohesive brand presentation.
The ecommerce shop serves health-conscious consumers seeking natural wellness solutions, requiring clear product differentiation, transparent ingredient information, and a seamless path from education to purchase.
Challenges
Complex product portfolio presentation
Nature MD offers eight distinct products, each with specific formulations, benefits, and applications for gut health. The shop design needed to help customers understand product differences, identify which products address their specific needs, and potentially purchase multiple complementary products without confusion.
Subscription model complexity
Each product offers subscription options with 10% savings plus multiple package sizes (1 box, 3 boxes, 6 boxes). The interface needed to present these options clearly, make subscription benefits obvious, and streamline the selection process without overwhelming customers with choices.
Education and commerce balance
Gut health is a complex topic requiring customer education about microbiome science, ingredient benefits, and product applications. The shop design needed to provide sufficient educational content to build confidence in purchases while maintaining smooth shopping flow.
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Solution
Clean, wellness-focused visual design
We created a sophisticated design system using natural green and neutral tones, clean typography, generous whitespace, and professional product photography. The visual language communicates natural wellness, scientific credibility, and premium quality while remaining approachable and health-positive.
Product-first homepage layout
The homepage immediately presents the product selection through an engaging product carousel showing all offerings with primary product images, pricing, package options, and subscription toggles. This product-forward approach allows customers to browse the catalog immediately without navigating through excessive marketing content.
Streamlined product selection interface
Each product card includes an inline package selector (1 box, 3 boxes, 6 boxes), subscription toggle with 10% savings indicator, and immediate "Add to Cart" functionality. This consolidated interface reduces clicks required for purchase while making options and pricing transparent.
Inity designed subscription purchasing options with 10% savings, multi-package selection, inline product configuration on homepage, streamlined add-to-cart functionality, customer testimonial displays, educational blog integration, ingredient transparency sections, mobile-responsive shopping experience, and clear product differentiation across the supplement portfolio.
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What to expect:
- 30-minute video call with our founder
- We'll discuss your idea, timeline, and budget
- You'll get a custom project roadmap (free)
- No obligation to work with us