Privacy Policy

Last updated: January 26, 2026

1. Introduction

Inity Agency (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Information You Provide to Us

When you contact us through our website, we collect:

• Contact Information: Full name and email address
• Project Information: Service interests (UI/UX Design, Website Development, Web Application, Branding), project type (one-time or ongoing), budget range, and additional project details you choose to share
• Communication Data: Messages and correspondence with our team throughout the project inquiry and engagement process
• Payment Information: Billing details for contracted services (processed securely through third-party payment processors)

2.2 Information Collected Automatically

• Usage Data: IP address, browser type, operating system, pages visited, and time spent on our website
• Cookies and Tracking Technologies: We use cookies to enhance user experience and analyze website traffic

3. How We Use Your Information

We use the information you provide to:

• Respond to your project inquiries and assess project fit
• Provide quotes and proposals tailored to your requirements
• Deliver design and development services
• Communicate project updates and milestones
• Process payments and maintain records
• Improve our services and website experience
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your personal information based on:

• Consent: When you submit our contact form or agree to communications
• Contractual Necessity: To fulfill our service agreements
• Legitimate Interests: To improve our services and respond to inquiries
• Legal Obligations: To comply with applicable laws and regulations

5. How We Share Your Information

We do not sell your personal information. We may share your information only with:

• Service Providers: Third-party vendors who assist with website hosting, email services, analytics, and payment processing
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of business assets (with notice to affected users)

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Inquiry Data: Retained for up to 2 years after initial contact
• Client Project Data: Retained for the duration of our engagement and up to 7 years afterward for legal, tax, and accounting purposes
• Marketing Communications: Until you unsubscribe or request removal

7. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or UK, you have the right to:

• Access: Request a copy of your personal data we hold
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal data (right to be forgotten)
• Restriction: Request limitation of how we process your data
• Data Portability: Request transfer of your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise these rights, contact us at privacy@inityagency.com. We will respond within 30 days.

8. Cookies and Tracking

Our website uses cookies to:

• Remember your preferences
• Analyze website traffic and user behavior
• Improve website functionality

You can control cookies through your browser settings. Note that disabling cookies may limit website functionality.

Types of Cookies We Use:

• Essential Cookies: Required for website operation
• Analytics Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and choices

9. Third-Party Services

We use the following third-party services that may collect information:

• Website Analytics: Google Analytics
• Email Services: Hostinger Mail
• Website Hosting: Hostinger

These services have their own privacy policies governing data use.

10. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• Secure data transmission (SSL/TLS encryption)
• Access controls and authentication
• Regular security assessments
• Secure data storage practices

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. International Data Transfers

As we are based in Croatia (EU), your data is primarily processed within the European Economic Area. If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

12. Your Communication Preferences

You can opt out of marketing communications at any time by:

• Clicking the “unsubscribe” link in our emails
• Contacting us at info@inity.agency
• Updating your preferences in your account settings (if applicable)

Note: We may still send you service-related communications regarding active projects.

13. Children’s Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new “Last updated” date
• Sending an email notification for material changes (if you’re a client or subscriber)

Your continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices:

Inity Agency
Email: info@inity.agency
Website: inity.agency

For GDPR-related requests or complaints, you may also contact the Croatian Data Protection Authority (AZOP).